Lerzan Aksoy, Alexander J. Buoye, Timothy L. Keiningham, Luke Williams — The Wallet Allocation Rule
Customer Loyalty Isn’t Enough—Grow Your Share of Wallet, The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new [...]