Bill Chiaravalle

Bill Chiaravalle, Barbara Schenck — Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed, Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It’ll help you define your company’s mission, the benefits and features [...]