Iwan Setiawan

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler — Marketing 4.0

Marketing has changed forever—this is what comes next, Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more [...]