Inna Borodina — Interdisciplinary theory of commercial communication

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Книга из раздела: Маркетинг, PR, реклама, Управление, подбор персонала, Книги, Литерат.
 

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«Inna Borodina — Interdisciplinary theory of commercial communication»

The book presents an interdisciplinary theory of communications, which is the development of the scientific approaches set forth earlier in the monograph «Systems of management of advertising communications of the company» and is its continuation. The basic principles of organizing developing socio-economic systems are described, taking into account various fields of scientific knowledge, including philosophy, neurobiology, cybernetics, sociology, economics, econophysics, systems theory, information theory, mathematical modeling theory, entropy theory, synergetic information theory, mathematical logic and logic predicates, semantics and many other scientific developments from border areas of knowledge. The basic principles of organizing a thesaurus in cybernetic systems and possible effects of information influence on a person are described.

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