John Wiley & Sons Limited

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler – Marketing 4.0

Marketing has changed forever—this is what comes next, Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more [...]

Joyce Mazero, Michael H. Seid – Franchise Management For Dummies

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You’ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you’ve even thought about running one of your own, but didn’t know where [...]

Biemans A., Gerald M. Hansen – M&A Disputes

Navigate M&A accounting arbitrations with insider perspective, M&A Disputes takes you inside the dispute resolution process to help you put together the many «„moving parts“» necessary to obtain a successful outcome. With deep insight from experts in the field—including valuable advice from the arbitrator’s [...]

Angela Sebaly – The Courageous Leader

Tap into everyday courage for extraordinary results, The Courageous Leader presents a much-needed reminder for leaders everywhere: it takes courage. Courage is not just about heroic acts in grandiose situations—it’s about everyday, solid-as-a-rock support and leadership that motivates, inspires, and delivers. It’s about taking a risk [...]

Larry Sternberg, Kim Turnage – Managing to Make a Difference

A practical, real-world training manual for mid-level management, Managing to Make a Difference presents a leadership guide for those in the middle. The C-suite has a wealth of resources for leadership guidance, but middle managers face a quandary: often given little guidance on how to excel, they are also under enormous pressure to do a variety [...]

Michael Prahl, Claudia Zeisberger, Bowen White – Mastering Private Equity

The definitive guide to private equity for investors and finance professionals, Mastering Private Equity was written with a professional audience in mind and provides a valuable and unique reference for investors, finance professionals, students and business owners looking to engage with private equity firms or invest in private equity funds. From [...]

William Panek – MCSA Windows 10 Study Guide

Master Windows 10 installation and configuration, including new technologies, The MCSA Windows 10 Study Guide is the only comprehensive resource you’ll need to prepare for Exam 70-698. You’ll find expert coverage of 100% of all exam objectives led by expert Microsoft MVP, William Panek. Quickly master the concepts and processes [...]

Philip Marcovici – The Destructive Power of Family Wealth

Wealth owners are responsible for more than just assets, The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. While today’s families have become global and the world has become smaller and more mobile, we have not yet become immune to the problems [...]

Vincent Wong – Property Entrepreneur

Property Investing the Wealth Dragon Way, Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK’s most dynamic and respected property entrepreneurs, and this book outlines his approach to creating wealth through property investing for both [...]

Marc Benioff, Eric Berridge – Customer Obsessed

Optimize the customer experience via the cloud to gain a powerful competitive advantage, Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three [...]

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