John Wiley & Sons Limited

Dominique Levin, Omer Artun – Predictive Marketing

Make personalized marketing a reality with this practical guide to predictive analytics, Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a [...]

Lerzan Aksoy, Alexander J. Buoye, Timothy L. Keiningham, Luke Williams – The Wallet Allocation Rule

Customer Loyalty Isn’t Enough—Grow Your Share of Wallet, The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new [...]

Joe Ungemah – Misplaced Talent

High-value talent management must be relevant to today’s workplace, Misplaced Talent takes a hard look at the cluttered field of Talent Management, and offers a clear guide to making better people decisions in any organization. Deliberately challenging practitioners to do more, this insightful discussion sorts through the tools and [...]

Joe Kraynak, Scott J. Banks, J. J. Virgin – Natural Cures For Dummies

Find natural cures for more than 170 health conditions, Packed with over 170 remedies for the most common ailments, from arthritis to varicose veins, Natural Cures For Dummies will serve as your complete health advisor. This user-friendly reference arms you with information on the symptoms and the root causes of each problem along with a proven, [...]

Lawrence Spencer, Seth Richards – Reliable JavaScript

Create more robust applications with a test-first approach to JavaScript, Reliable JavaScript, How to Code Safely in the World’s Most Dangerous Language demonstrates how to create test-driven development for large-scale JavaScript applications that will stand the test of time and stay accurate through long-term use and maintenance. Taking a [...]

James M. Kaplan, Tucker Bailey, Derek O’Halloran, Alan Marcus, Chris Rezek – Beyond Cybersecurity

Move beyond cybersecurity to take protection of your digital business to the next level, Beyond Cybersecurity: Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise. Based upon highly-regarded risk assessment [...]

Vishnu N. Gajjala, Simo M. Dafir – Fuel Hedging and Risk Management

A hands-on guide to navigating the new fuel markets, Fuel Hedging and Risk Management: Strategies for Airlines, Shippers and Other Consumers provides a clear and practical understanding of commodity price dynamics, key fuel hedging techniques, and risk management strategies for the corporate fuel consumer. It covers the commodity markets and [...]

David Jackman – The Compliance Revolution

The Compliance Revolution—Practical, Powerful Changes for Strategic Organizational Value, Compliance is absolutely critical in creating a robust and resilient organization, one which is trusted by clients and contributes to market stability. Firms must approach compliance differently in order to meet these standards. Written for compliance [...]

Hussein Kureshi, Mohsin Hayat – Contracts and Deals in Islamic Finance

A very accessible and concise guide to Islamic finance, Contracts and Deals in Islamic Finance provides a clear breakdown of Islamic financial contracts and deal structures for beginners. The embedded requirements within selected Islamic financial contracts, such as risk weightage, capital structures, creations of cash flows, and balance sheets, [...]

Kees Stoute – Help, I'm Rich!

Manage and protect your wealth with the help of a private bank, Help! I’m Rich! is a detailed examination of how private banking services can help high net worth individuals take charge over their wealth and protect their assets. Designed to increase the ability to discern between ‘adding value’ and ‘self-orientation’ [...]

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